Monday Technology Sessions

MP3 – Philip Blackburn

How can such a little thing as an MP3 foment a revolution? In this presentation we will look at the whats, hows and whys of turning audio files into smaller ones that can be shared around the world. Is the practice nefarious or quite handy? Legal or felonious?

Participants will learn:

• How to turn an audio file into an MP3 and create tags
• How to post files online
• How to create ringtones and web-radio stations

Building "eRelationships" with your Constituents – Tom Lancaster

Learn from others’ successes (and mistakes) to create electronic marketing efforts that garner great results. From email campaigns, electronic newsletters, dynamic web site content and viral marketing efforts, you’ll be able to take away practical tips for increasing your results while stretching your limited marketing dollars. Whether you’re already using email promotions, or just contemplating your first campaign, you’ll learn how to build loyalty among your constituents with email newsletters, how to grow your list with effective opt-in strategies and how to avoid the dreaded SPAM filter.

Participants will learn how to:

• Lower print costs through effective use of electronic communications.
• Build loyalty with constituents via editorial-rich emails.
• Increase the "open rates" of email efforts.
• Choose an effective and affordable email marketing application.
• Avoid the 7 most common mistakes when creating an email campaign.
• Make the most of "viral marketing."
• Learn the three tips to making your website "bookmarkable."

YouToo can YouTube – Brian Robertson

Is your chorus paying out big bucks to the print media only to see your ad crowded next to a coupon for a free dog wash? Wouldn't it be great if you could market your chorus to friends and supporters­ with actual pictures and sounds? Well, welcome to YouTube, the online community where you can create your own broadcast. With minimal expense and help from one of those techno types in your chorus you can create a video that will generate a buzz about your next concert. This session will demonstrate some simple techniques for shooting, producing and editing video that you can then post on YouTube. Remember YouToo can YouTube.

Participants will learn:

• How to produce a short effective video vignette for uploading
• How to market that vignette through chorus email, YouTube and MySpace
• Simple techniques for shooting and recording audio
• Simple techniques for editing
• How to upload, create tags and post to YouTube
• How to incorporate other media, audio video in its distribution

The Mystery of Podcasting – Philip Blackburn

Did you always want to be a podcaster when you grew up? Now you can. If you didn’t, it’s not too late to learn about XML files, RSS feeds, and how your friends can go jogging while listening to your latest audio blog. You can even use it to help the tenor section learn their new repertoire.

Participants will learn:

• When to podcast and when not to
• Whether you need an iPod to listen to one
• How to create an RSS feed

Your Space in a MySpace World – Tom Lancaster

They’re all the rage with those kids today: MySpace, Facebook, Blogspot and YouTube. What value do these social networking sites have for arts marketers, and how can they be used most effectively? Should your chorus establish a presence on these sites? How can you maintain your brand’s integrity while reaching this desirable demographic?

Participants will learn how to:

• Create a web presence on social networking sites.
• Make the most of a MySpace presence without cannibalizing an existing online presence.
• Avoid the most common marketing blunders related to MySpace, blogs and YouTube accounts.
• Use chorus member to help market via social networking sites.